The Charlotte Hornets are partnering with CrowdPlay and Fanatics to introduce their first fan loyalty initiative, Buzz City Rewards. The program will enhance the fan experience and celebrate year-round engagement with the Hornets’ loyal...Read More

SoFi Enhances the Customer Experience with Robo-Advisor Expansion of Alternative Investments Digital financial services provider SoFi recently launched an enhanced robo-advisor platform that integrates alternative asset classes with...Read More

One of the South’s most beloved food brands, Bojangles, is making it easier for its fans to enjoy its signature dishes at gatherings. The Charlotte, North Carolina-headquartered restaurant chain has announced the launch of online catering...Read More

Designing an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 400 local loyalty initiatives—raises the stakes...Read More

Visa Partners with Affirm to Launch Flexible Credential Globally for New Payment Experiences Visa's innovative “Flexible Credential” is transforming payment options worldwide by allowing consumers to use a single card for...Read More

This holiday season, Burger King is launching a limited-edition Advent Calendar to bring fans daily surprises inspired by its iconic brand history. Burger King is calling the campaign the “most Whopper-ful® time of the year.&rdquo...Read More

Marketing has undergone significant changes over the last few years, driven by advancements in technology and measurement and changes in consumer behavior. Today’s data and analytics tools enable marketers to better understand...Read More

For deeper insights into loyalty strategies for 2025, check out the on-demand webinar from Talon.One, “Loyalty Trends 2025: Innovations and best practices to shape customer retention.” As technology evolves and consumer behaviors...Read More

MAPCO recently announced a new Senior Discount program that was effective on November 1, 2024. Every Tuesday throughout the holiday season, seniors can receive 10% off merchandise, except for tobacco, alcohol, lottery, and services, at all MAPCO...Read More

MSC Cruises Introduces Exclusive Blue Diamond Loyalty Tier MSC Cruises has enhanced its loyalty program, the MSC Voyagers Club, by launching an elite new Blue Diamond tier. As the highest level available, Blue Diamond offers exclusive perks...Read More