The future of customer loyalty is undeniably digital. As technology continues to evolve, so too do consumer expectations. Brands must embrace digital tools and platforms to create personalized, engaging experiences that resonate with customers...Read More

It’s a tale as old as humans themselves. People want to feel they belong, they are appreciated, and you are listening to them. It’s easy for marketers and business leaders to lose sight of a customer’s basic desire to feel a...Read More

A recent survey by Bain & Company highlights the growing role of generative AI in online retail, revealing that while most U.S. shoppers have unknowingly used it, they are optimistic about its potential. The study was conducted by polling 700...Read More

Amazon Launches Amazon Haul, a Low-Cost Storefront to Compete with Chinese Discount Rivals Amazon has introduced Amazon Haul, a new budget-friendly online storefront featuring apparel, electronics, and other goods under $20. Announced in a...Read More

In the realm of customer loyalty, personalization has become a critical factor in creating meaningful connections with members. Kobie’s 2024 Consumer Research Report explains the nuances of personalization, clarifying what makes an...Read More

According to a recent survey by Realtor.com®, NFL fandom significantly influences homebuying choices for many football enthusiasts, with approximately one in five fans reporting their loyalty played a key role in the search for a home. Among...Read More

IHOP and Xbox Enhance the Customer Experience with an Adventure-Filled Breakfast Experience IHOP has announced its partnership with Xbox as the official breakfast partner, celebrating the pair’s collaboration with exclusive rewards...Read More

In our latest edition of Loyalty Live, Loyalty360, speaks with Shamba Schmidt, Vice President, Solution Consulting at Epsilon. As a global marketing and data technology company known for its innovative approach to loyalty solutions and data-driven...Read More

Members of loyalty programs are seeing greater flexibility in how they can earn points with a brand and redeem or “spend” points through a brand—whether that’s with the brand’s core product offerings or in partnership...Read More

Sweetgreen Reveals Plans for Redesigned Loyalty Program Sweetgreen plans to revamp its loyalty program, aiming for a launch in early to mid-2025, as announced by CEO Jonathan Neman during the company’s recent earnings call, which...Read More