Tiers and status structures have long been a staple in loyalty programs, tapping into the human need for achievement and recognition. Kobie’s 2024 Consumer Research Report explores the current state of status in loyalty programs...Read More

In yet another collaboration with the sports world, the renowned loyalty program of Marriott International, Marriott Bonvoy, is engaging Manchester United fans worldwide by inviting them to turn their football dreams into reality with exclusive...Read More

As artificial intelligence (AI) enables an historic influx of real-time customer insights, the following best practices can help your team capture and benefit from the vast amount of data now at your fingertips.  Customer journey mapping...Read More

Planet Fitness Launches PerksFest for Holiday Season Savings Planet Fitness has announced the return of its popular PerksFest, running from Cyber Monday through December 11, 2024. This two-week event offers exclusive savings to Planet Fitness...Read More

To foster awareness and engagement and drive brand advocacy, companies need to focus on brand health in a holistic way—combining a diverse measurement approach with data integration and visualization. Stakeholders with the complete data...Read More

Jollibee Launches Global Rewards Program to Enhance Customer Experience Overview:  Jollibee has introduced its first-ever global rewards program, aiming to connect its worldwide fanbase through a unified platform that emphasizes...Read More

Pizza Hut Launches Tomato Wine for the Holiday Season Pizza Hut has ventured into the beverage industry with its new Tomato Wine, a bold red wine crafted to complement its iconic pizzas. Made in partnership with Kansas-based Just Beyond...Read More

Customer Experience (CX) has undergone historically significant change over the last four years. The pace of technology-enabled change combined with shifts in consumer expectations spurred by the pandemic has created a challenging environment for...Read More

Pet lovers and gaming enthusiasts will be thrilled to learn that Purina has unveiled its first-ever gaming experience on Roblox: Purina Arena Pet Racing. The interactive multiplayer game allows players to adopt, nurture, and race virtual furry...Read More

Upper Deck Heightens Customer Engagement with Fifth NHL “My MVP” Contest to Celebrate Hockey Fans The sports and entertainment collectibles platform, Upper Deck, has announced its fifth installment of the NHL® “My MVP...Read More