Building customer loyalty is never a simple task, although some might say that Costa Sunglasses makes it look easy. Al Perkinson, VP of Marketing for Costa Sunglasses, recently spoke at the 2015 Engagement & Experience Expo in a session titled...Read More

American Airlines plans to revamp its award-winning AAdvantage loyalty program with modifications set to take effect in the second half of 2016.The loyalty program will shift how customers earn award miles from distance flown to dollars spent...Read More

In consumer industries, the benefits of big data are clear. The more companies know about individual customers, the more effectively they’re able to deliver relevant and effective messaging.In a B2B market, however, the path from data...Read More

Global brand icon Starbucks doesn’t just rest on its laurels, in terms of providing a memorable customer experience. The company engages its employees in such a way that they, in turn, provide great customer experiences.Scott Maw, Chief...Read More

Gordon Ramsay, everyone’s favorite surly British chef, will bring his signature personality and flair to spice up the customer experience of retailers across the country. Through a new partnership with TCC, a global marketing firm, a new...Read More

Chris Politakis, Director of Marketing and Communications for Goodwill in the Olympics and Rainier regions in the state of Washington, oversees all marketing, media relations, and corporate communications for the organization, which includes 30...Read More

When thinking about relationships, we realize that the strongest and most rewarding bonds take time to develop. The foundation of a relationship is not built overnight, nor is it the result of a few superficial interactions. Relationships evolve...Read More

Improving the customer experience is the No. 1 goal for fashion specialty retailer Nordstrom this year.To that end, Nordstrom has partnered with CashStar and launched a digital gifting program to enhance the digital customer experience through...Read More

Customer experience and personalization are viewed as pivotal differentiators these days, especially for loyalty marketers. But a new study from Pegasystems that marketers have a long way to go in that department.According to the new survey...Read More

It is imperative for brands to adopt an array of advanced technologies to exceed the needs and wants of consumers. Since modern customer experiences and building brand loyalty is about engaging consumers where, when and how they want to be engaged...Read More