Gordon Ramsay, everyone’s favorite surly British chef, will bring his signature personality and flair to spice up the customer experience of retailers across the country. Through a new partnership with TCC, a global marketing firm, a new deal will soon see the launch of a line of “Gordon Ramsay Gourmet” products, which will be used to reward consumers through a wide range of in-store loyalty programs.
The new exclusive four-year licensing deal comes after TCC struck an agreement with WWRD Group, which operates a number of....