Inspiring a memorable customer experience is an admirable goal for any loyalty marketer.Just ask Arby’s.Loyalty360 caught up with Navin Sharma, VP, Marketing Analysis & Consumer Insights, Arby’s Restaurant Group to learn more about...Read More

Loyalty360 – the Loyalty Marketers’ Association has added nine members to its board of advisors. The abundance of new members represents an overhaul to the board driven by demand to bring loyalty to the forefront of all marketing....Read More

The financial industry is changing, and rapidly, which makes the growing emphasis on maximizing customer experience and winning brand loyalty now so important. As the marketing landscape evolves and new digital and social technologies emerge at...Read More

As loyalty program partnerships continue to sweep the Eastern hemisphere, Etihad Airways decided that it was certainly not one to miss out on a lucrative deal. And neither was flybuys, which forms the second half of a dynamic new loyalty program...Read More

A field of 19 brands will convene at the 2015 Engagement & Experience Expo, powered by Loyalty360, to compete for top honors in the Loyalty360 CX Awards. Among the field are three highly-regarded financial services and insurance brands...Read More

Expedia CEO Dara Khosrowshahi was very excited about the company’s customer loyalty efforts during the company’s third-quarter earnings conference call on Oct. 29.“Now a fundamental part of our strategy is to continue to develop...Read More

The new Priority Pass brand identity reflects the changing needs and expectations of the frequent flyer and was created following extensive Member research in Asia, Europe, and the U.S. Launched in 1992, Priority Pass provides frequent travelers...Read More

Upcoming Loyalty360 Webinar Details the Challenges and Opportunities of Operating a Successful Loyalty Program. Because so many marketplaces are becoming overcrowded, brands must adopt and leverage a host of new customer engagement strategies...Read More

Finalists will convene at the upcoming 2015 Engagement & Experience Expo, powered by Loyalty360, to compete for top customer experience honors in the 2015 Loyalty360 CX Awards. This year’s finalists include Hilton...Read More

Brands that truly listen are ahead of the curve when it comes to customer engagement, customer loyalty, and brand advocacy. FedEx prides itself on listening to its customers in this fashion.Loyalty360 caught up with Becky Huling, Vice President of...Read More