Loyalty360 CX Awards identify brands with most innovative and impactful customer experienceWyndham Rewards, the loyalty program of Wyndham Hotels and Resorts, earned top honors in the 2015 Loyalty360 CX Awards. The awards were handed out at...Read More

Brands are struggling to truly listen to their customers and leverage key insights, according to Loyalty360’s second annual CX Landscape: State of the Industry Report.Loyalty360 CEO and CMO Mark Johnson and Emily Heitkamp, Loyalty360’s...Read More

Matt O’Neil−no pun intended−wears several customer engagement hats for the Dallas Cowboys. He is the team’s VP of Marketing and Senior Director of Brand & Media, and is responsible for the Cowboys’ brand including...Read More

Being a challenger brand is built upon holding firm and steady to a belief that something is wrong in the market place, and being prepared to disrupt the status quo to effect change. That is the premise of the Challenger Brand Identity project at...Read More

The pace of technology change and how to cope with that was a common theme during a gathering of six representatives from winning companies at Tuesday’s Loyalty360 CX Awards held during the  Engagement & Experience Expo, hosted by...Read More

It was a massive awards haul for Wyndham Rewards at the second annual Loyalty360 CX Awards held Tuesday at the Engagement & Experience Expo, hosted by Loyalty360.Wyndham Rewards’ impressive performance included Platinum awards in the...Read More

Chris Kopenec, Senior Digital Marketing Manager for Chili’s Grill & Bar, told attendees at the Engagement & Experience Expo, hosted by Loyalty360, on Tuesday that the company wanted to implement a loyalty program, but not one that...Read More

Contrary to some views in the public, GameStop and its video gaming industry are not in the waning years of existence. GameStop’s customer engagement and brand loyalty is strong, according to CMO Frank Hamlin.“In specialty retail, that...Read More

Customer experiences that are easy and convenient are turning the tide for a lot of businesses that are becoming disrupters in their space. The ability to harness and leverage the power of emerging technologies also plays a big role in this...Read More

Meineke CMO Artemio Garza wondered if his company truly knew its customers in such a way that would create more brand loyalty.“Do we really know them? How do we communicate effectively?” Garza said during his session, Delivering High...Read More