Allstate Corporation might be a newcomer to the customer loyalty space, but it has made great strides in this critical arena.Take, for example, Allstate’s performance at last week’s second annual Loyalty360 CX Awards held during the...Read More

Family-owned direct sales company Silpada, which is committed to empowering women through one-of-a-kind accessories and unique opportunities for fashion entrepreneurship, recently launched a new loyalty program−The Silpada Style Card&minus...Read More

Frontier Airlines wants to spice up the holiday season with a special offer that targets the Elite members of its EarlyReturns customer loyalty program.From now through Dec. 31, Frontier passengers will receive double frequent flier miles on all...Read More

In a deal worth more than $12 billion, officials for Marriott International Inc. announced on Monday that it would acquire Starwood Hotels & Resorts Worldwide. The result of the merger is the world’s largest hotel company, comprising 1.1...Read More

As the new holiday season approaches, consumers are busy making numerous shopping lists and booking travel plans. It is a time for family gatherings and new meetings between old friends, and many brands are also using this time to offer a customer...Read More

Nataki Edwards, Vice President of Digital Strategy & Operations, AARP, told attendees at the Engagement & Experience Expo, which was hosted by Loyalty360, that the nonprofit organization that helps people 50 and older improve the quality...Read More

For J.C. Penney CEO Marvin Ellison, brand transformation plans are headed in the right direction, accompanied by enhanced customer engagement and customer loyalty. But, he’s clearly not satisfied.“For the third quarter, we exceeded...Read More

Most brands will never interact with a more passionate base of customers than true aficionados of science fiction, fantasy, gaming and comic book fandom. This core segment enjoys following their favorite characters, movie-based interpretations of...Read More

Ryder has been serving its customers for 80 years and is proud to offer the only B2B customer loyalty program in the truck rental industry. Company officials have worked extremely hard to provide the best end-to-end customer experience.As a result...Read More

Bob Macdonald, President and CEO of Bond Brand Loyalty, told Loyalty360 that is he excited about the future growth options for his company after Maritzannounced the sale of Bond Brand Loyalty to the Bond management team in an amicable buyout last...Read More