Want to be more profitable than your competitors? Why don’t you truly place your customers at the heart of your business? Everyone claims to do it, but who really does?Customer-centric businesses are 60% more profitable than those who don...Read More

At the Loyalty360 CX Awards, part of the 2015 Engagement and Experience Expo, brands presented their customer experience innovations across six categories. Virginie Glaenzer, EVP of Marketing for Great Eastern Energy, offered a peek into her...Read More

During his company’s third-quarter earnings conference call on Nov. 19−which saw sales drop 2.9%, to $3.85 million from the same period last year−Gap CEO Art Peck talked about mobile as a big opportunity to create increased...Read More

Enterprise Rent-A-Car has launched its annual “Plus Your Points” promotion, which sparks considerable interest and customer engagement from members of its loyalty program−Enterprise Plus.According to Greg Phillips, Brand...Read More

Voice of the Customer programs typically make people think about customer feedback and customer experience in a care or support organization. For Intuit Small Business marketing, it recognizes that Voice of the Customer extends to the shopper...Read More

Measuring the customer experience in a relevant and targeted manner is an ongoing goal at Dunkin’ Donuts.The Dunkin’ Donuts DD Perks Rewards program was born as a result of extensive research with customers, franchisees, and crew...Read More

Almost every one gets a little bit happier when the end of the workweek rolls around. And now, in addition to the namesake that references this hallowed time of the week, customers at TGI Fridays UK, have another reason to celebrate. Regardless of...Read More

Technology is transforming people’s lives, according to Dana Shefsky, Director of Digital Product Innovation at Hilton Worldwide. So much so that Hilton Worldwide has been a leader in innovative customer experience via technology in the...Read More

A customer-centric culture is something that every company strives for, but some stand above the rest in terms of keeping the consumer in mind with every business decision. The Guardian Life Insurance Company of America proved itself as one such...Read More

It’s no secret that actionable insight is quickly becoming the deciding factor in whether or not a company is able to adapt to customer sentiment. Surveying is the most direct method of collecting this feedback, but many brands are unsure of...Read More