Loyalty programs are a tremendously popular and effective way to successfully enhance the customer experience. As a marketing strategy, it can significantly help attract and retain customers throughout almost any industry. That is, however, if the...Read More

In a move that is sure to send ripples through the world of brand loyalty, The Kroger Company announced that it is acquiring Roundy’s Supermarkets. Roundy’s operates the Pick ‘n Save, Copps, Metro Market, and Mariano’s...Read More

Lands’ End CEO Federica Marchionni wasn’t pleased with the company’s third-quarter performance, pointing to external factors, including the challenging retail environment and warm weather, as well as internal dynamics. She added,...Read More

Outdoor specialty retailer Cabela’s announced this week that it will explore strategic alternatives to “further enhance shareholder value.” What those alternatives are remain a secret, but Cabela’s CEO Tommy Millner...Read More

Voice of the Customer (VoC) is often spoken of in reference to feedback within a care or support organization. In a partnership with Clarabridge, Intuit Small Business is showing how these tools can be effectively translated to include shoppers as...Read More

It is a growing trend across the customer experience and business marketing landscape. More and more organizations are coming to understand and embrace the value and opportunity that a quality loyalty program can bring.As some brands bring...Read More

On Location Experiences, which provides premium NFL hospitality experiences, has appointed John Collins as its CEO, effective immediately. Collins brings with him two decades of experience, having previously served as COO of the National Hockey...Read More

As the emphasis on customer experience grows by leaps and bounds, CRM software needs to evolve along with it. Where periodic customer behavior reports were once enough, companies now require real-time updates about how customers are being...Read More

Since Expedia closed on its Orbitz transaction on Sept. 17, the teams immediately began integration planning, working quickly to determine how best to bring these two leading travel companies together. One opportunity that lends itself to more...Read More

Many people might not remember their fourth birthday, or even any birthday they attended at that age. But Hertz, however, plans to avoid that problem by celebrating the fourth anniversary of its loyalty program with an unforgettable occasion. What...Read More