Many people might not remember their fourth birthday, or even any birthday they attended at that age. But Hertz, however, plans to avoid that problem by celebrating the fourth anniversary of its loyalty program with an unforgettable occasion. What’s more, Hertz also plans to flip the traditional practice of accepting gifts on one’s birthday by giving back to loyalty program members across Europe and Australia.
Hertz, which operates various car rental brands including Thrifty and Firefly across more than 150 countries, will commemorate its fourth anniversary celebration with luxurious car upgrades and memorable customer experiences for Hertz Gold Plus Rewards members.
"Rewarding Hertz Gold Plus Rewards members on our program's fourth anniversary is our way to celebrate our customers' loyalty and thank them for choosing us,” said Michel Taride, Group President of Hertz International.
Throughout the rest of December, Hertz’s birthday surprises will also include the chance to win tickets for rental vouchers, extra points and even a trip to Iceland to see the Northern Lights. Additional special events and exclusive getaways will see loyalty program members get the chance to attend the MotoGP Grand Finale in Valencia, Spain, the Lion King at the Lyceum Theatre in London, and a VIP tour of three of Catalonia's finest wine destinations.
During the anniversary celebration, the brand will also provide a 10% discount for members who book activities through hertz.ceetiz.com, and more.
"We continue to work to make our customer loyalty program the best in the industry to continuously offer our members the fastest, easiest and most rewarding car rental experience,” Taride continued. “The accolades the program has received, including top honors at the 2015 FlyerTalk Awards for the fourth consecutive year, are a testament to the innovation and benefits of Gold Plus Rewards - and yet another reason to celebrate with our members.”
These special benefits come on top of the already valuable and flexible rewards the internationally honored and award winning loyalty program already offers. Enrolled Hertz Gold Plus Rewards members currently receive quick enrollment, mobile gold Alerts or “Carfirmations,” faster rentals and more.