Less than four years ago, Filene’s Basement filed for bankruptcy and announced plans to liquidate and close its stores due to a competitive retail environment and a growing popularity of online shopping. But last month, Filene’s...Read More

Starting Oct. 24, Powerball players will be able to win more exciting prizes through a new customer engagement vehicle: A web and mobile-based promotion called Powercode. Shoutz, Inc., operator of the Powerball and Mega Millions...Read More

Every marketer yearns to provide a consistent, extraordinary customer experience. At Chipotle Mexican Grill, company officials and employees strive toward that goal each and every day.During Tuesday’s third-quarter earnings conference call...Read More

White Castle occupies a rather odd place in the QSR fast-food industry. Unlike most of its competition, White Castle is a family-owned and privately held business. It’s also been the subject of its own comedy film and, after nearly 100 years...Read More

Because customer expectations change, marketing initiatives like loyalty programs must also continuously evolve. Often, this is one of the major pitfalls that loyalty programs fall into. After a particular program is carefully crafted and designed...Read More

Sonic CEO Clifford Hudson was very happy with the company’s fourth-quarter and full-year fiscal results, which were announced during Monday’s earnings conference call. Same-store sales checked in at 7.3% for the fiscal year, which...Read More

Verizon is always looking for ways to amplify its customer engagement. As a result, it recently launched a promising mobile video strategy.“Our overall revenue mix continues to change, driven by the unsubsidized equipment model, increasing...Read More

Customer-centricity is such a buzzword in the loyalty marketing world. And, apparently, customer-centricity has caught on in a big way in Canada as it breeds brand loyalty.According to a recent study by Nielsen, Canadian grocers heavily favor a...Read More

It is no secret. Attracting and retaining the brand loyalty of consumers today is difficult. It is, perhaps, more difficult than it has ever been. Due to advances in digital technology, changes in consumer behaviors, and the extreme proliferation...Read More

All facets of loyalty and customer engagement are changing. New digital and social technologies are constantly emerging, customer behaviors are evolving, and the marketing landscape is shifting. All of these factors are converging and brands are...Read More