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Supplier-Contributed Blogs

Travel Rewards as a Year-Long Loyalty Lever for Airlines

The Switchfly Team , Switchfly | March 17 2026

Loyalty has always been central to the airline business. But in today’s travel landscape, airline loyalty programs are no longer just about points, miles, or elite tiers. They have.

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Channel Incentive Best Practices For Each Stage of the Partner Journey

ITA Group Team , ITA Group | March 16 2026

Have you ever launched a channel incentive program with compelling rewards, but it failed to inspire long-term results?   That’s because successful channel incentives require more.

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Dynamic Packaging Strategies for Year-Round Airline Loyalty Engagement

The Switchfly Team , Switchfly | March 13 2026

Airline loyalty programs were designed around flights, but travelers plan trips, not seats. Today’s members expect loyalty programs to support the full travel journey, offering flexibility.

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The State of Customer Loyalty Heading Into 2026

The Baesman Team , Baesman | March 12 2026

As brands prepare for 2026, loyalty is no longer just a program. It is a reflection of overall customer strategy, operational readiness, and how well brands understand and respond to evolving.

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Design, Data, Discipline: The Answer to Attrition for QSRs in Asia

Anjali Pillai, Capillary Technologies , Capillary Technologies | March 11 2026

In a region like Asia, where dining habits are rituals—family weekends at Jollibee in Manila, late-night McDonald’s in Singapore, or bubble tea runs across Bangkok—loyalty.

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How to Design Customer Loyalty Programs to Create Brand Advocates

ITA Group Team , ITA Group | March 10 2026

Today’s leading customer loyalty programs go beyond simply rewarding behavior. Once purely transactional, modern loyalty programs have transformed into powerful engines for emotional connection.

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Emotional Loyalty vs. Transactional Rewards: Why Experiences Win in Airline Loyalty Programs

The Switchfly Team , Switchfly | March 09 2026

Airline loyalty programs are facing a structural shift. Points and miles still drive participation, but they no longer guarantee preference, retention, or advocacy on their own. As loyalty rewards.

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How Employee Engagement Drives Retention and Business Growth

Tim Schieffer, ITA Group , ITA Group | March 06 2026

It’s no surprise that 66% of employees experienced burnout this past year. HR leaders are coping with shifting budgets or pressure to do more with less. There are higher expectations.

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B2B Loyalty Is Becoming B2C

Jochen Lehner, Loyalty Program Solutions , Loyalty Partner Solutions | March 05 2026

Designing loyalty programs that engage people while protecting marginsDid you know?B2B companies already outperform B2C brands in customer retention, 82% vs. 74%, according to research by Rivo (2025).

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Why Traveler-First Loyalty Planning Outperforms Program-First Models

The Switchfly Team , Switchfly | March 04 2026

Loyalty programs are often designed around points, tiers, and redemption rules. Travelers, however, experience loyalty very differently. What they remember are the moments that make a trip feel easy.

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5 Customer Loyalty Trends to Watch for in 2026

Matt DeVries, ITA Group , ITA Group | March 03 2026

The loyalty landscape is quickly evolving and not always in the best direction. We’re seeing some brands cut loyalty program value in response to cost pressures. Others are replacing human.

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The Quiet Shift Reshaping Martech — And Why Loyalty Is at the Center

Alexis Kvamme, Capillary , Capillary Technologies | March 02 2026

Over the past few years, loyalty has moved from a “nice-to-have program” to a structural advantage in modern marketing. That shift is not happening because brands suddenly rediscovered.

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