The summer rush subsides. Holiday bookings taper off. Load factors soften. And suddenly, the airline loyalty program that hummed with activity during peak travel months falls quiet.
For airline loyalty executives, this seasonal ebb is more than a temporary lull. It represents a strategic vulnerability that can erode member engagement, increase redemption breakage, and open the door for competitors to capture mindshare during quieter travel periods.
The airlines that thrive year-round....