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Supplier-Contributed Blogs

Is Your Organization Ready for AI? 5 Data Leaders Share Real-World Tips

Wendy Batchelder, Salesforce , Salesforce | November 09 2023

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise?  We.

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3 Trends That Will Shape Travel Loyalty Programs

Bruce Lahood, Mastercard , Mastercard | November 08 2023

The rebounding of the leisure traveler and the emergence of the blended traveler – those who build a vacation into their business trips – has shifted the balance of demand in the travel.

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5 Customer Engagement Strategies to Boost Your Brand

The Brierley - Capillary Team , Capillary Technologies | November 07 2023

Customer engagement strategies are an essential part of creating a positive customer experience, increasing brand loyalty, and generating repeat revenue. At Brierley, our customer engagement.

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Why You Need HyperPersonalization to Understand Your Customer

The Group FiO Team , Group FiO | November 06 2023

Today’s consumers expect personalized experiences that cater to their unique preferences and needs. To meet these demands, companies are turning to hyper-personalization, a cutting-edge.

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Data-Driven Companies Perform Better by Almost Every Metric — And Get More Out of AI

Candra McRae, Salesforce , Salesforce | November 03 2023

Behind the dataMost business leaders say data is critical to decision-making, but a new global survey of 10,000 of them reveals a different story.67% of leaders are not using data for.

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Winning Back the Wandering: AI and Machine Learning in Combating Customer Churn

The Clutch Team , Clutch | November 02 2023

‍The stakes are high in today’s competitive market. Brands not only have to acquire customers but also make heroic efforts to keep them. The dreaded 'churn' not only results in a.

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A Marketer’s Guide to Rebooting Your Loyalty Program

The Mastercard Team , Mastercard | November 01 2023

IntroductionGeneric, one-size-fits-all loyalty tactics fail to attract consumers and are costly for brands. Retaining loyal consumers is critical to your business, as attracting new ones becomes.

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Unlocking Profitable Growth: The Future of Retail Marketing Solutions with Customer Analytics

The Group FiO Team , Group FiO | October 31 2023

Introduction:In the ever-shifting retail landscape, consistent growth and profitability are elusive aspirations. Retailers grapple with multifaceted challenges, from rapidly changing consumer tastes.

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What Does a Cookie-less World Mean to a Loyalty Marketer?

Anjali Pillai, Capillary Tech , Capillary Technologies | October 30 2023

The one thing that every marketer relies on is data. It is this data that helps them reach the right audience and enhance the overall user experience. However, some significant changes are on its way.

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6 Strategies to Enhance Customer Loyalty with Data

The Brierley Team , Capillary Technologies | October 27 2023

Data is more than just a buzzword — it's a crucial asset that drives customer loyalty and helps brands accomplish their long-term goals. Brands can use data to better understand their.

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Women In Tech: Data v. Creative—False Divide?

The Lacek Group Team , The Lacek Group | October 26 2023

Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some of the ideas percolating in our field.OUR PANELISTS  Five.

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How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program

Kimberly Lyons, Brandmovers , Brandmovers | October 25 2023

In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and software used by a company. An integrated.

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