As consumers increasingly welcome personalized offers and rewards, their privacy concerns are also on the rise. Notably, 85% of consumers say that knowing a company’s data protection policies is important before deciding on a purchase.
With the implementation of new privacy laws in four U.S. states, the EU reviewing its GDPR enforcement, and Google rolling out its Privacy Sandbox to Chrome users in 2024, marketers will face a busy year as they strive to align both company and....