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Supplier-Contributed Blogs

Generative AI vs. Predictive AI: How Marketers Can Leverage the ‘Art and Science’ Power of Each

Rachel Cascisa, Epsilon | January 14 2025

In recent years, large language models (LLMs) have surged in capability and accessibility, leading to a renaissance in artificial intelligence discussions. You might recall the excitement that.

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Staying Front-and-Center: Why Identity Resolution and Triggered Messaging Are Essential for Travel.

Danny O’Reilly, Wundekind , Wunderkind | January 13 2025

The job of a travel marketer can feel like a thankless task. While guests leisurely scroll through blissful beach breaks, casual city escapes or majestic mountains over an average consideration.

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Creating a World-Class Travel Loyalty Program in the Banking Industry

The Switchfly Team , Switchfly | January 10 2025

In today’s competitive banking landscape, financial institutions increasingly recognize the value of loyalty programs to attract and retain customers. Among these, travel rewards stand out as a.

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Email Still Fuels Emotional Ties

Madison Fisher, The Lacek Group , The Lacek Group | January 09 2025

In a digital age brimming with communication channels, email remains a cornerstone for building brand devotion. In fact, 87% of brands consider email marketing a critical component of their.

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Mitigating the Impacts of Dupe Culture Through Loyalty

The Kobie Marketing Team , Kobie Marketing | January 08 2025

Dupe culture has taken the retail industry by storm, particularly among younger shoppers looking for luxury on a budget. A “dupe” refers to a product designed to closely mimic a more.

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Implementing an Instant Payments Infrastructure – A Guide to Success

Jamie Schless, FIS , FIS Global | January 07 2025

Instant payments are becoming the norm globally, with real-time payments schemes appearing in new countries every year. In this series of articles on instant payments, we’re.

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Building Powerful Loyalty Programs for Customer Retention

The Switchfly Team , Switchfly | January 06 2025

No matter the size of your business, customer retention is always critical. With other businesses vying for attention, maintaining a loyal customer base can significantly impact a company's.

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Seven Proven Strategies for Customer Retention in Banking

The Comarch Team , Comarch | January 03 2025

You've invested heavily in customer service, offering a positive banking experience for all. Yet, churn rates remain an unwelcome visitor. Why? Because in this digital age.

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Good CX Delivers Better Outcomes for Customers, Employees and Organizations

Carrie Bradley, Bond Brand Loyalty , Bond Brand Loyalty | January 02 2025

Belonging, Authenticity, and CXEase, Effectiveness, and Emotion have been identified as the foundation of customer experience (CX) as highlighted by Forrester Research. Each has a.

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Adapting Loyalty to Meet Revenue and Customer Needs

Caitlin Koenig, Bounteous , Bounteous | December 31 2024

There are a lot of options vying for a customer's attention. Large and small retailers, restaurants, convenience stores, and more are re-evaluating their approach to customer loyalty programs.

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Mobile App Gamification to Boost Customer Experience

Rebecca George, Capillary , Capillary Technologies | December 30 2024

Gamification has drilled its way into the modern digital lifestyle, and it continues to make its presence known. Mobile app gamification is a great way to augment customer experience and strengthen.

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Looking Ahead at Loyalty and Payments for 2025

, Engage People | December 27 2024

As someone who has been in the loyalty and payments industry for years, I can confidently say that 2025 feels like a turning point. The pace of innovation is relentless, and the changes reshaping how.

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