Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Experience Transformation: 5 Tips to Create a Journey Mapping Culture

Katie Berndt, Colin Eagan, Phaedon , Phaedon | November 29 2024

As artificial intelligence (AI) enables an historic influx of real-time customer insights, the following best practices can help your team capture and benefit from the vast amount of data now at your.

CX (Customer Experience)

Drive Loyalty With a Holistic Understanding of Brand Health

Emily Merkle, Kristi Boesen, Phaedon , Phaedon | November 27 2024

To foster awareness and engagement and drive brand advocacy, companies need to focus on brand health in a holistic way—combining a diverse measurement approach with data integration and.

Loyalty / Rewards Programs

Driving Brand Loyalty Through Customer Experience Transformation

Anne Catherine Feeney, Tim Barlow, Phaedon , Phaedon | November 25 2024

Customer Experience (CX) has undergone historically significant change over the last four years. The pace of technology-enabled change combined with shifts in consumer expectations spurred by the.

CX (Customer Experience)

Loyalty as an Outcome: Going Beyond Points to Meaningfully Connect With Customers

Katie Berndt, Phaedon , Phaedon | November 21 2024

It’s a tale as old as humans themselves. People want to feel they belong, they are appreciated, and you are listening to them. It’s easy for marketers and business leaders to lose sight.

Let’s Get Personal: Boosting Loyalty Through Personalized Experiences

The Kobie Marketing Team , Kobie Marketing | November 20 2024

In the realm of customer loyalty, personalization has become a critical factor in creating meaningful connections with members. Kobie’s 2024 Consumer Research Report explains the.

Point Utility Increases as Brands Revamp Loyalty Programs

Emily Merkle and Lauren Sutherland, Phaedon , Phaedon | November 19 2024

Members of loyalty programs are seeing greater flexibility in how they can earn points with a brand and redeem or “spend” points through a brand—whether that’s with the brand.

Loyalty / Rewards Programs

Brand and Transactional Marketing are no Longer Distinct Stages in the Customer Journey

Ed Dziedzic, Laura Smith, Phaedon , Phaedon | November 15 2024

Marketing has undergone significant changes over the last few years, driven by advancements in technology and measurement and changes in consumer behavior. Today’s data and analytics.

Best Loyalty Programs 2025—What Makes Them Stand Out

The Talon.One Team , Talon.One | November 14 2024

For deeper insights into loyalty strategies for 2025, check out the on-demand webinar from Talon.One, “Loyalty Trends 2025: Innovations and best practices to shape customer retention.&rdquo.

Loyalty / Rewards Programs

Creating a Foundation of Trust to Deliver Personalized Experiences

Emily Merkle, Phaedon , Phaedon | November 13 2024

Personalization is table stakes, whether you’re an early-stage start-up or an award-winning brand that people have loved for generations. A personal relationship—a sense of specificity.

Leverage Loyalty Data to Elevate Customer Experiences

Denise Holt and Cindy Roseland, Phaedon , Phaedon | November 07 2024

To meet increasing consumer expectations within loyalty programs and beyond, brands must develop a deep understanding of customer needs and desires to provide the most value possible. For.

Loyalty / Rewards Programs

Maximize Customer Satisfaction with Corporate Travel Loyalty Programs

The Switchfly Team , Switchfly | October 25 2024

Customer loyalty is the foundation of any successful business. In an era where consumers are bombarded with choices, the ability to maintain a loyal customer base can set a company apart from.

How Employee Travel Incentives Drive Customer Loyalty

The Switchfly Team , Switchfly | October 18 2024

Employee engagement is more crucial than ever as businesses become more competitive than ever. Engaged employees are not only more productive, but they also play a pivotal role in driving business.

Displaying results 385-396 (of 2495)

|< < 29 - 30 - 31 - 32 - 33 - 34 - 35 - 36 - 37 - 38 > >|