AI has been around for many years and in many forms. Over the decades, the term has been applied to advancements like chatbots, chess engines, and translation tools.
In loyalty and promotions, AI is now tackling the challenge of achieving personalization at scale, and shows huge potential to drive efficiency and stronger customer engagement.
Brands like Starbucks and Puma are already showing what’s possible. Starbucks uses predictive analytics to tailor its rewards....