Tractor Supply Company knows what customers want, and that’s because they put the customer first.
Neil Tenzer, vice president of Customer Loyalty, Insights & Engagement at Tractor Supply Company, said this philosophy has helped the nation’s largest rural lifestyle retailer build a powerful—and popular—loyalty program. Neighbor’s Club, their loyalty offering powered by Epsilon, has 37M+ members and supports $11B+ in sales, and has a 75%+ retention....