Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

USD 72.48B by 2035 Signals a Shift: Loyalty Is Becoming Enterprise Infrastructure

Jim Sturm, Capillary Technlogies , Capillary Technologies | May 06 2026

In 2024, the global loyalty management market was valued at USD 6.8 billion. By 2025, it is projected to reach USD 8.432 billion. And by 2035, it is expected to expand to USD 72.48 billion, growing.

Loyalty / Rewards Programs

Designing Airline Loyalty Strategies Beyond Peak Travel Seasons

The Switchfly Team , Switchfly | May 05 2026

The summer rush subsides. Holiday bookings taper off. Load factors soften. And suddenly, the airline loyalty program that hummed with activity during peak travel months falls quiet.For airline.

Loyalty / Rewards Programs

Loyalty By Design for Channel Incentives & B2B Loyalty

The Maritz Team , Maritz | May 04 2026

Bigger incentives aren’t the answer—better design is. Loyalty by Design shows how the loyalty layers (rational, behavioral, emotional) and the levers (Points, Progress, Prompts, Prestige).

Loyalty / Rewards Programs

The Psychology of Choice: Why Reward Selection Matters

The CarltonOne Team , CarltonOne Engagement | May 01 2026

Here's a question that doesn't get asked often enough: does it matter whether employees choose their own rewards?The instinct for many organizations is to standardize. Pick a gift card. Send.

CX (Customer Experience)

The Future of Retail Loyalty Programs: Key Trends for 2026

Valentin Avila Rivera, LPS , Loyalty Partner Solutions | April 30 2026

Retail loyalty programs are entering a new era. In 2026, success is no longer driven by simple points and discounts, it depends on real-time personalization, omnichannel experiences, and rewarding.

Loyalty / Rewards Programs

What Are Customer Data Management Solutions and Why They Matter

Shawn Gannon, ITA Group , ITA Group | April 29 2026

When customer information lives across multiple systems, teams and regions, engagement starts to break down. Messages repeat. Offers aren’t as compelling. Personalization feels inconsistent.

Strategic Loyalty Engines: Why the Average Customer Doesn’t Exist

The CORA Loyalty Team , CORA Loyalty | April 28 2026

Strategic Loyalty Engines are the sophisticated decision-making engines that form the core of modern loyalty programs. Unlike traditional approaches that rely on a one-size-fits-all strategy, these.

Loyalty / Rewards Programs

Too Many Vendors, Too Little Control: What Happens When Your Rewards Supply Chain Outgrows You

CarltonOne Team , CarltonOne Engagement | April 27 2026

There's a moment in the life of every global rewards program when something shifts: the platform that once felt manageable begins to feel unmanagebale. Global rewards begin to feel like global.

Loyalty / Rewards Programs

Emotional Loyalty vs Discounts: What Actually Retains Customers

The Switchfly Team , Switchfly | April 24 2026

Consider the paradox many loyalty program managers encounter. They invest heavily in points and promotional offers, yet find their most active members are often the least profitable. These discount.

Emotional Loyalty

How to Connect Employee Recognition to Core Values and Culture

Tim Schieffer, ITA Group , ITA Group | April 23 2026

A company’s core values tell the world about its brand, beliefs and goals. The best way to bring these core values to life is through employee recognition.Core value recognition goes beyond a.

Setting Incentive Programs Up for Execution with North-Star Metrics

Paul Flemr, Group O , Group O | April 22 2026

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly digital, data.

Loyalty / Rewards Programs

The Four-Step System to Turn Loyalty Data Into Financial Proof

The CORA Loyalty Team , CORA Loyalty | April 21 2026

Dashboards don't move margins, decisions do. For too long, loyalty teams have been trapped in a reporting loop, staring at siloed Key Performance Indicators (KPIs). Retention rates, NPS scores.

Loyalty / Rewards Programs

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