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Supplier-Contributed Blogs

Personalization with Purpose: Using Data the Right Way in 2025

Jenna Visconti, Kobie , Kobie Marketing | June 20 2025

Data and personalization are everywhere – from your favorite coffee app tracking your order history to the tailored offers that appear right when you need them. But as the bar for.

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What You Can Learn From The Best Insurance Loyalty Programs in 2025

The Comarch Team , Comarch | June 19 2025

Insurance loyalty programs have quietly evolved from simple retention tools into powerful engines of engagement, personalization, and brand differentiation. The best rewards programs today don.

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Co-Creating Loyalty: Why Modern Brands Are Joining Forces to Drive Deeper Engagement

Anjali Pillai, Capillary Technologies , Capillary Technologies | June 18 2025

News Flash- Loyalty isn’t a one-brand show anymore!   As customer expectations evolve and the battle for attention intensifies, brands are learning an important truth: no matter how.

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Building a Content Engine that Powers Global Marketing at Scale

Dean Christopher, Bounteous , Bounteous | June 17 2025

Today’s enterprise marketers are overwhelmed. From web content and social media to sales enablement and email campaigns, the sheer volume of content demands has exploded. Yet the production.

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How to Build a Restaurant Loyalty Program

Taras Tsyrkun, Bambu , Bambu | June 16 2025

Loyal customers are the foundation of a thriving restaurant. They come back more often, spend more per visit, and are more likely to refer others. A loyalty program gives you a way to recognize and.

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How Brands Can Win Over Novelty-Seeking Travelers

Lauren Sutherland, Cindy Roseland, Phaedon , Phaedon | June 13 2025

Despite economic uncertainty, we’re seeing travelers continue to prioritize vacations paired with a willingness to spend more on quality. Driven by the trend of intentional spending (where.

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How Payment Innovation Drives Loyalty, Engagement, and Growth

The Switchfly Team , Switchfly | June 12 2025

In today's digital-first world, payment systems have evolved far beyond transactional tools—they now play a central role in driving loyalty, personalization, and long-term customer.

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Why Loyalty Programs Need to Be Agile in Times of Tariffs and Market Volatility

Alexis Kvamme, Capillary , Capillary Technologies | June 11 2025

Tariffs and market shocks aren’t slowing down—so your loyalty program shouldn’t either. See how brands are using agile, AI-powered loyalty to stay steady, shift demand, and keep.

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How Employee Engagement Fuels Customer Loyalty

The Kobie Team , Kobie Marketing | June 10 2025

Why Frontline Employees Are Your Secret WeaponAt its core, loyalty is about people – and some of the most overlooked people in the loyalty equation are your own employees. Brands that.

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How a Clean Room Can Help You Reach Audiences Ready to Buy

Kate Jacobson, Epsilon | June 09 2025

Picture this: You launch a new digital media campaign and it flops. Low conversions, high costs. How can you explain what went wrong? It could be a host of things: Bad audience selection or using.

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CRM Gamification: The 5 Most Effective Games for Your CRM

The CataBoom Team , CataBoom | June 06 2025

The global customer relationship management (CRM) market was valued at $101.41 billion in 2024 and is expected to grow at a CAGR of 12.8% to reach $262.74 billion by 2032. There’s no.

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Multi-channel vs Omnichannel Commerce: Why the Difference Matters More Than Ever

Anjali Pillai, Capillary Technologies , Capillary Technologies | June 05 2025

Being everywhere isn’t enough anymore. Today’s customers want to move from app to store to website without missing a beat. In this blog, we unpack the real difference between multi.

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