Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Resurgence of Direct Mail: Boosting Engagement and ROAS

The Baesman Team , Baesman | April 17 2025

In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new.

Customer Engagement

The 5 Essentials of Loyalty Program Implementation Success

The Bond Brand Loyalty Team , Bond Brand Loyalty | April 16 2025

Over the years, implementing loyalty programs has taught me that success in this space demands more than just technology integration expertise. While system integrators (SIs) firms excel in building.

Loyalty / Rewards Programs

Building an Effective Measurement Framework: Breaking Down Silos for Business Success

Arturo Rivero, Bounteous , Bounteous | April 15 2025

Let's face it, most organizations are drowning in data but starving for insights. Time and time again, companies invest millions in sophisticated analytics tools yet struggle to answer basic.

Data Analytics

Top 10 Gamification Strategies to Boost Engagement and Retention

Chandan Reddy, Capillary , Capillary Technologies | April 14 2025

Discover actionable gamification strategies that boost engagement, strengthen customer loyalty, and create unforgettable brand experiences. Gamification is everywhere in 2025! From shopping.

3 Steps For a More Personalized Contact Strategy That Drives Revenue

Cassie Preston, Baesman , Baesman | April 11 2025

With the recent rapid expansion of omni-channel retail tech stacks, many retailers are finding it harder than ever to understand the full picture of their customers’ behavior, making marketing.

Personalization

Navigating the Future: Top Loyalty Marketing Trends for 2024

Taras Tsyrkun, Bambu , Bambu | April 10 2025

As mobile technology continues to redefine the marketing landscape, loyalty marketers find themselves at a crucial juncture. The rapid evolution of consumer technology has not only transformed user.

Corporate Rewards Programs: Elevating Employee Retention

The Switchfly Team , Switchfly | April 09 2025

In an era where job-hopping has become the norm, employers are turning to innovative methods to retain top talent. Among the arsenal of strategies available, employee rewards programs .

Put the ‘Person’ Back into Personalization

Emily Merkle, Phaedon , Phaedon | April 08 2025

Remember walking into your favorite neighborhood café, where the barista not only remembers your name but knows exactly how you like your coffee? That feeling of being truly seen as an individual.

Personalization

The Recipe for Data Management

The Kobie Marketing Team , Kobie Marketing | April 07 2025

There is rarely a rigid, black-and-white view of the world. True, 1+1 always equals 2, but in most of life’s experiences, there are typically many ways to go about things. Within the loyalty.

Data Analytics

Nurturing Customer Loyalty: A Guide to Retention Marketing

The Baesman Team , Baesman | April 04 2025

The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships.Why is this important? Because loyal.

Loyalty / Rewards Programs

For Brands, Expanding Isn't Easy in a Global Data Economy

Kate Jacobson, Epsilon | April 03 2025

As the world becomes more connected than ever, brands are considering their global marketing strategies. But entering new global markets is far easier said than done.Not only are people more.

Nested Loyalty: The Future of Customer Loyalty

Seema Bihari and Sean Claessen, Bond Brand Loyalty , Bond Brand Loyalty | April 02 2025

While en route to India, during a three-hour layover in Qatar, I had the opportunity to explore the highly acclaimed Qatar Airport and discover the various experiences it had to offer. One particular.

Loyalty / Rewards Programs

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