Picture this: You launch a new digital media campaign and it flops. Low conversions, high costs. How can you explain what went wrong?
It could be a host of things: Bad audience selection or using the wrong channels, to name a few. The root of the problem may lie in your first-party data strategy. Many brands lack a breadth of first-party data, meaning they have limited insights about current buyers, which limits their ability to understand prospective buyers. Without solid, strong....