Why Frontline Employees Are Your Secret Weapon
At its core, loyalty is about people – and some of the most overlooked people in the loyalty equation are your own employees. Brands that understand this are shifting how they think about employee engagement. It’s not just an HR initiative. It’s a core lever in driving customer loyalty, and ultimately, brand value.
When Loyalty360 recently asked us how brands are innovating to engage their frontline teams, we turned to....