Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The #1 Mistake Lifecycle Teams Make: The Reactive Sending Trap

Phi Pham, Hightouch , Hightouch | October 29 2025

After leading lifecycle programs for 10+ years and working across brands like Peloton, Casper, Thirty Madison, and more, I’ve seen what makes lifecycle marketing teams successful and.

Loyalty / Rewards Programs

Inside the CRM program Powering Academy Sports + Outdoors

Luke Kline, Hightouch , Hightouch | October 16 2025

This article is part of our Lifecycle Leaders series. Subscribe here to get every edition along with expert insights like this and journey breakdowns from the world's largest brands.I.

CRM (Customer Relationship)

How Starbucks Powers Personalization For 34.5M Loyalty Members

Luke Kline, Hightouch , Hightouch | October 02 2025

Six months of Starbucks emails later, I finally cracked the CRM and personalization strategy behind every email send.I don’t drink Starbucks every day, but I have been a Starbucks Rewards.

Personalization

Under the hood of AI Decisioning, part four: Contextual bandits

Scott Bailey, Hightouch , Hightouch | September 10 2025

AI Decisioning is a new class of marketing technology that delivers 1:1 personalization. Instead of relying on journeys or static segments, it uses AI agents to continuously learn which experiences.

Artificial Intelligence

What is Real-Time Personalization? The Reason Your Messages Miss When They Matter Most

Craig Dennis, Hightouch , Hightouch | August 22 2025

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization.

Personalization

Is This the Best We Can Do When it Comes to Personalization?

Adam Greco, Hightouch , Hightouch | August 18 2025

I’ve been in the digital marketing space since before the internet arrived. Most of this time was spent in the digital analytics area. For decades, digital marketers like me have been touting.

Personalization

What Are AI Experiments? And Why Traditional A/B Testing Isn’t Enough Anymore

Craig Dennis, Hightouch , Hightouch | August 13 2025

Traditionally, marketers have relied on A/B testing to optimize campaigns by changing one variable at a time. While still relevant and widely used, this method can be slow, limited, and resource.

Artificial Intelligence

An analysis of True Classic's abandon cart journey (2025)

Luke Kline, Hightouch , Hightouch | August 07 2025

If you’ve been on social media over the past year or so, you’ve probably stumbled across True Classic, the rapidly growing D2C t-shirt company that’s gone viral. Everyone talks.

Email is Broken, but Fixable

Adam Greco, Hightouch , Hightouch | August 01 2025

While it’s difficult to believe today, email revolutionized digital marketing in the 1990s. As I described in the evolution of personalization post, email represented the first time that.

Digital / Direct Marketing

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