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Supplier-Contributed Blogs

Every Marketer Should Be a Manager (Of Agents)

Tejas Manohar, Hightouch , Hightouch | April 06 2026

I’ve spent most of my life building software. I’ve seen a lot of “this will change how we work” moments. Most didn’t.Agentic AI is different.Software engineering teams.

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Marketing Suite Fatigue

Adam Greco, Hightouch , Hightouch | March 18 2026

Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why.  Over the past.

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The One Audience You Actually Shouldn't Re-Engage

Luke Kline, Hightouch , Hightouch | February 24 2026

Recently, I was talking with Jeff Lee, the Lifecycle Marketing Tech Lead at Calm, about lifecycle experiments that look smart on paper but feel very different once you see the results..

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Lessons From +10 Billion Marketing Decisions Made by AI

Tejas Manohar , Alec Haase, Hightouch , Hightouch | February 06 2026

95% of AI projects fail.Flashy demos that crumble the moment they hit real data, real traffic, and real enterprise workflows. Governance slips, trust fades, and the pilot collapses. The.

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The AI Prompt Every Lifecycle Marketer Should Know

Luke Kline, Hightouch , Hightouch | January 30 2026

What if you could instantly look inside any company’s lifecycle program? Imagine if you could choose your competitors (or even just brands you admire) to see how they think about solving their.

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5 Patterns Killing Your CRM Program (And How to Fix Them)

Karan Tibdewal, Hightouch , Hightouch | January 26 2026

Four weeks into a CRM program overhaul for a leading subscription app, we got our first results back: Open rates looked good, CTRs were decent, but the conversions? Nearly zero. Retention was flat.

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Learn From Our Favorite 2025 Campaigns Like “Spotify Wrapped”

Nate Wardwell, Hightouch , Hightouch | January 09 2026

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.It’s December, so you know what that means: It’s Spotify Wrapped season. (And.

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Target vs. Best Buy: Comparing 2 of Largest CRM Programs

Luke Kline, Hightouch , Hightouch | December 29 2025

Early this summer, I launched an experiment to compare two lifecycle programs under identical conditions: I purchased the exact same product (a web camera), on the same day, with a new email, in a.

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What if the Best Marketing Decision Is No Message at All?

Scott Bailey, Hightouch , Hightouch | December 12 2025

What if the most impactful marketing decision you make today is not sending a message to a customer?We’re accustomed to thinking that more is better in marketing. More sends create.

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The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.

Anthony Chiulli, Hightouch , Hightouch | December 09 2025

Black Friday and Cyber Monday (BFCM) used to be a single weekend of frenzied shopping. Today, the peak shopping season often spans a full week—and in many cases, the entire month of November.

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What Actually Matters in Lifecycle Marketing in 2025?

Carlos Govantes, Hightouch , Hightouch | November 10 2025

For a long time, brands could buy their way to growth through acquisition channels using the walled gardens. But in 2025, acquisition alone is no longer enough. CAC keeps rising, ROAS is less clear.

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Stop Overthinking Your Lifecycle Program: 4 Simple Optimizations You Can Make Today

Andy King, Hightouch , Hightouch | November 04 2025

I’ve been in the email lifecycle world long enough to remember when setting up a basic cart abandonment flow could take more than six months. I even worked for an early ESP for several.

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