Supplier-Contributed Blogs

Driving Brand Affinity and Loyalty in Healthcare

Ellen Green and Carrie Krischer, Bounteous , Bounteous | August 07 2024

Loyalty is the outcome of great customer experience (CX). People are more loyal to brands that meet their needs and deliver value in personally relevant ways. Organizations and brands  that can.

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The Evolution of Customer Loyalty: Driving Brand Affinity without Points

Ellen Green and Kristen Schrenkeisen | Bounteous , Bounteous | May 13 2024

We get asked all the time, “Are loyalty and points synonymous?” And while points have become the loyalty standard—customers know what they are, they are simple and easy to.

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Building Customer Loyalty and Brand Affinity Starts With Critical Insight

Jen Spofford, Bounteous , Bounteous | August 29 2023

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as.

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Industry Deep Dive: How Bounteous is Creating Value for Restaurants & Convenience Stores

Davina Van Buren, Bounteous , Bounteous | August 18 2023

Across industries, Bounteous continues to expand our ability to help leading companies embrace digital innovation to compete and win digitally. With dedicated talent bringing strategic guidance based.

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The Birthday Email Campaign: Using Customer Data to Deliver Engaging Experiences That Drive Loyalty

The Bounteous Team , Bounteous | August 07 2023

It's your birthday, let's celebrate!When you think of your birthday, some of you will think of your childhood or a lavishly frosted cake with candles on it. The day conjures up images of.

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Emotional Loyalty: Evolving Your Approach To Brand Love

The Bounteous Team , Bounteous | August 02 2023

It’s a cycle we all know well. Driven by the misnomer that brand loyalty comes from getting the most impressive reward, the biggest discount, the “best deal,” brand after brand has.

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