Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

AI‑Enabled Marketing: Beyond Today’s Limitations

Andrew Purviance, Bounteous , Bounteous | April 15 2026

AI has quickly moved from experimentation to expectation in marketing organizations. Yet, as many teams have discovered, adopting AI tools alone isn’t enough to deliver meaningful business.

AI Is Transforming CDPs Into Growth Engines

Scott Wiese, Bounteous , Bounteous | February 05 2026

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs.

Artificial Intelligence

Why Some CDP Projects Fizzle Out After Go‑Live

Scott Wiese, Bounteous , Bounteous | January 28 2026

Customer Data Platforms (CDPs) promise more personalized experiences, better data management, and unified customer insights. But over the years, I’ve had the chance to work with quite a few.

Loyalty / Rewards Programs

AI Decisioning Will Change Everything in Marketing (But Not the Way You Think)

Jonathan Weber, Bounteous , Bounteous | January 15 2026

AI is poised to transform marketing, although not in the way most people expect. The biggest breakthroughs won’t come from flashy generative demos or headline-grabbing tools. The real shift.

How Gen Z is Using Digital to Change Sports Fandom (Straight from Gen Z)

Cierra Gee, Bounteous , Bounteous | January 08 2026

Sports fandom isn’t dead – it's just different. To Gen Z, being a fan doesn’t mean sitting in front of a TV and learning chants anymore. They're still deeply connected to.

AI Is Transforming CDPs Into Growth Engines

Scott Wiese, Bounteous , Bounteous | December 30 2025

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs.

Artificial Intelligence

How to Measure AI Overview and AI Tool Impact on Your Website

Malcolm Busari, Bounteous , Bounteous | November 20 2025

AI tools like Google’s AI Overviews and ChatGPT are rapidly changing how users find and engage with content online. For digital teams, that shift creates new challenges – how do you.

Artificial Intelligence

The Benefits of Federated CDPs: Balancing Flexibility, Scale, and Cost

Jonathan Weber, Bounteous , Bounteous | November 13 2025

In recent months, we’ve noticed that conversations with clients around Federated Customer Data Platforms (CDPs) have intensified, particularly in highly regulated industries such as.

AEO vs. SEO: Optimizing for the Next Era of Search

Craig Kleila. Bounteous , Bounteous | October 24 2025

Search results are no longer just a list of blue links. AI-powered platforms like ChatGPT, Google Gemini, Bing Copilot, and Perplexity now deliver instant answers, often before a user even sees a.

Technology

Buying Group Intelligence: Modernizing Account‑Based Marketing with Adobe

Kristy Jodoin, Bounteous , Bounteous | October 10 2025

As the Business-to-Business (B2B) landscape grows increasingly complex, the ability to effectively differentiate your B2B business from the competition requires a shift toward innovative strategies.

Empowering Content Teams with Supportive AI Tooling

Scott Weston, Bounteous , Bounteous | October 03 2025

Content teams aren’t short on ideas, they’re short on time. With pressure mounting to produce more content faster and with fewer resources, the review process can sometimes become a.

Artificial Intelligence

Building Customer Loyalty and Brand Affinity Starts With Critical Insight

Jen Spofford, Bounteous , Bounteous | September 29 2025

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as.

Loyalty / Rewards Programs

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