Customer Data Platforms (CDPs) promise more personalized experiences, better data management, and unified customer insights. But over the years, I’ve had the chance to work with quite a few clients who, six months to a year after their shiny new CDP went live, admitted they weren’t seeing the success they expected. The technology worked. The vendor delivered. But the results fell flat.
The central theme behind these stories? There is no roadmap for what happens after go-live.
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