Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Influencer Currency: Authenticity

Maeghen Krueger, The Lacek Group , The Lacek Group | July 19 2023

If you use social media, you’ve likely encountered influencers sharing advice on how to live, where to go, what to wear, and, most importantly, what to buy. Often perceived as more trustworthy.

Loyalty / Rewards Programs

Loyalty and CRM: Better Together

Brenna Hodge, The Lacek Group , The Lacek Group | July 13 2023

Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM) strategies deepen the bond with customers and members through personalized.

In the Grand Schema: Leveraging New Email Features

Jared Jones, The Lacek Group , The Lacek Group | July 07 2023

In the context of the internet, schema is a structured method of marking up data that makes it easier for machines to understand the information that is being shown. While this post only delves into.

Technology

Sustainable Partnerships Boost Loyalty

Amy Farsht, The Lacek Group , The Lacek Group | May 25 2023

While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared values. For many consumers, commitment to the environment—that is.

Loyalty / Rewards Programs

Hopelessly Devoted to Your Brand

Karin Miller, The Lacek Group , The Lacek Group | March 29 2023

Finding true love with your customers takes emotion, anticipation and more. Your customers may not send bouquets to your company, write sonnets about your brand, or sport tattoos of your logo (it.

CRM (Customer Relationship)

Top 10 Signs Your Loyalty Program Needs a Refresh

The Lacek Group Team , The Lacek Group | March 24 2023

Does your customer loyalty program achieve its intended objectives?If you had to think twice about your response, it’s probably time to make improvements.Customer loyalty best practices.

Loyalty / Rewards Programs

Finding Your Brand Soulmate

Amy Farsht, The Lacek Group , The Lacek Group | March 20 2023

Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership, but finding one that expands reach and drives sales and.

Sustainability Is Here to Stay

Stephanie Hoch, The Lacek Group , The Lacek Group | February 27 2023

Feeling the pinch of inflation, and under the shadow of a potential recession, experts expect consumers will focus more on value in 2023. In response, brands may be tempted to fine-tune their loyalty.

CSR (Corporate Social Responsibility)

Change Management Drives Loyalty Success

Barb Olson, The Lacek Group , The Lacek Group | February 16 2023

Imagine you’re a marketing leader who’s spent months—and hundreds of thousands of dollars—preparing to launch a new or refreshed loyalty and customer relationship management.

Loyalty / Rewards Programs

User-Generated Content—Today's Word of Mouth

Madison Fisher, The Lacek Group , The Lacek Group | February 10 2023

While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper from The Lacek Group, &ldquo.

Technology

A Game Plan for Brand Loyalty

Chris Felton & Montanna Cervenka, The Lacek Group , The Lacek Group | December 06 2022

Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is obsessed with one of the many chart-topping mobile games.

Loyalty / Rewards Programs

Tomorrow's Loyalty Turns "Phygital"

Ashley McMillin & Lisa Schneider, The Lacek Group , The Lacek Group | November 29 2022

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one.

Technology

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