If you use social media, you’ve likely encountered influencers sharing advice on how to live, where to go, what to wear, and, most importantly, what to buy. Often perceived as more trustworthy and reliable than other paid spokespeople, influencers have become powerful players in digital marketing.
Indeed, Cristiano Ronaldo, the famed Manchester United footballer, receives nearly $4 million per post, according to Kicksta. Louis Vuitton, Nike, and TAG Heuer are among his clients....