Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Influencer Marketing: Elevating Brand Reach through the Right Partnerships

Maeghen Krueger and Rachel Klaven, The Lacek Group , The Lacek Group | November 17 2023

In today’s marketplace, it’s critical for brands to understand the value of leveraging social media influencers in support of their products or services. Social platforms like TikTok.

Partnerships

Women In Tech: Data v. Creative—False Divide?

The Lacek Group Team , The Lacek Group | October 26 2023

Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some of the ideas percolating in our field.OUR PANELISTS Five.

Technology

For Brands, Perception Is Reality

Amy Farsht and Jasmin King, The Lacek Group , The Lacek Group | October 18 2023

Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building long-term loyalty. Consumers crave brands that are in.

CRM (Customer Relationship)

Human-Centered Design Boosts Brand Devotion

Rachel Foss, The Lacek Group , The Lacek Group | October 12 2023

In today’s marketplace, which is still coping with post-pandemic societal shifts, customer loyalty remains a critical key to success for brands. The consumer experience often feels fully.

Execution Is Everything

Robyn Zeller, The Lacek Group , The Lacek Group | October 06 2023

Second in a Three-Part Series on Tiered RecognitionIn the first installment of our series on tiered recognition, we explored why brands should consider a tiered recognition strategy—forgoing a.

Loyalty / Rewards Programs

Building Brand Devotion: Lessons from Taylor Swift

Kinsey Baber, The Lacek Group , The Lacek Group | September 28 2023

Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter and performer. She’s also a brilliant brand leader with enviably.

CRM (Customer Relationship)

More than Fun and Games

Warren Wiens, The Lacek Group , The Lacek Group | September 22 2023

Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though consumers face long odds in any chance-to-win game, just the idea of winning.

Loyalty / Rewards Programs

Gen Z and the Attention Economy

Katelyn Ambaruch, The Lacek Group , The Lacek Group | September 15 2023

As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite brands.Several factors play a role in Gen Z’s unique attitude.

Customer Engagement

Personalization Drives Devotion

Francesco Favazza and Robyn Zeller, The Lacek Group , The Lacek Group | September 07 2023

Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member recognition—typically a combination of communication, offers, rewards and.

Unexpected Loyalty Rewards: Wow ’Em to Keep ’Em

Madison Fisher, The Lacek Group , The Lacek Group | August 28 2023

Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand the basic exchange of a traditional loyalty program: The more money they.

Loyalty / Rewards Programs

AI and Other Emerging Tech Offer New Paths to Loyalty

Claire Cilip, The Lacek Group , The Lacek Group | August 01 2023

In today’s highly competitive market, the pursuit of customer loyalty has taken center stage as a pivotal driver of business success. To quantify the significance of this pursuit, acquiring a.

Loyalty / Rewards Programs

Data-Privacy Compliance

Wanda Kauffman, The Lacek Group , The Lacek Group | July 25 2023

If you read the first installment of this series, you know that modern privacy regulations now cover the personal data of 65% of the global population, up from just 10% in 2010. Additional U.S.

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