Credit card loyalty programs aren’t always a streamlined experience. Especially when it comes to redeeming rewards, customers aren’t looking to engage with the program more than once every few months to make big point redemptions. Bond...Read More

As companies move further into the digital space, signing paper documents is being viewed more as a point of friction in otherwise seamless customer experiences. CRM provider Pegasystems has announced a partnership with DocuSign to implement...Read More

The hospitality and travel industry is fierce. When it comes to finding a place to stay, whether for an overnight business trip or an extended bout of rest and relaxation, there is certainly no shortage of options. The customer experience that a...Read More

Officials for First Bankcard, a division of First National Bank of Omaha and a leading issuer of credit cards, wanted to ramp up their mobile customer engagement levels. As a result, the company announced the launch of a new feature to its...Read More

Yahoo! CEO Marissa A. Mayer was excited to talk about the company’s turnaround during her tenure. Customer engagement on a mobile level was a key component during this ongoing turnaround.During the company’s Feb. 2 fiscal fourth...Read More

In the hospitality business, making that personal connection is crucial to attracting and retaining customers. Customer loyalty is paramount for Pamela Barnhill, President and COO of InnSuites Hospitality Trust (IHT) and InnDependent Boutique...Read More

Virgin America, voted “Best Domestic Airline” by Travel and Leisure for eight consecutive years, is getting a little more tropical with its latest destination. The customer experience leader is expanding its service to include daily...Read More

They are called disruptors, and they are turning many traditional industries upside down. Brands like Netflix and Spotify and other online streaming services are forcing those in the broadcast and music businesses to completely rethink their...Read More

Marriott Rewards, Marriott International’s award-winning loyalty program, got even bigger. The program has expanded to include Delta Hotels and Resorts, a hotel chain consisting of 35 locations across Canada.The move improves Marriott&rsquo...Read More

Mobile customer engagement is such a hot topic these days for loyalty marketers everywhere. But, maybe the topic isn’t hot enough?According to a new report from Accenture, marketers are failing to meet consumer demand for increased...Read More