The challenges faced today by marketers, both in B2C and B2B markets, are unlike the hurdles seen even a few short years ago. There is an unprecedented demand for data management, streamlined marketing processes, and resource-intensive insight...Read More

While a majority of loyalty suppliers are focused on a B2C-focused distribution of rewards, Perks specializes in the arena of B2B and channel loyalty. This indirect sales partner expertise is centered largely on the organization’s &ldquo...Read More

Social media, once a way to simply stay in touch with friends and family, has evolved over the course of several years into a nearly omnipresent network of dialogue and interaction not only between individuals, but between brand and consumer...Read More

A successful business isn’t built all at once; rather, it’s an iterative process based on objectives, market dynamics, and, perhaps most importantly, feedback data from customers and employees alike. While leveraging this feedback may...Read More

Increasingly, business growth is predicated on retaining customers through differentiated customer experience. This CX excellence, while manifesting as a simple email or interaction from the consumer’s perspective, requires an orchestrated...Read More

In the world of business, ideas and technologies come and go, but video has staying power. It’s an engaging medium that’s linked to improved customer experience, and better experiences drive better business results. Like most new ...Read More

From pop-ups to talking homes, the ten trends below are exciting developments in retail that are sure to make headlines in the coming year.As we look to the coming year for trends and new developments, the retail field is full of exciting...Read More

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

Improving customer loyalty and driving lifetime value are core priorities for most brands. Whether this is measured as affinity, fandom, or delighted customers, the goal is fundamentally the same: to drive mutually beneficial outcomes for a...Read More

By studying the journey consumers make when deciding on major purchases of $500 or more, Synchrony Financial measures and reports on behavioral and attitudinal trends. For the fifth year in a row, Synchrony Financial has collected data from...Read More