Is your partner rewards program working? Many programs fail to achieve higher partner engagement and performance because of the assumption that one size fits all. In this eBook you will learn how to design a plan that is cognizant of various job...Read More

In most cases, the media and marketing landscape is incredibly fragmented, which makes effective customer engagement incredibly difficult. No longer can a single message, or even a single campaign, leverage a single medium to find its way directly...Read More

Managing a loyalty program’s financial drivers is crucial to its success, regardless of size. Loyalty currency issued carries a monetary value that can increase a company’s liability and deferred revenue accounts. Cost per point (CPP...Read More

Customer experience is king. According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. How can brands ensure they are meeting customer expectations? A good customer...Read More

Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

I can remember being a wee little boy in tow for weekly grocery trips with my great-grandmother and running to and fro in the back seat of that huge green Chevrolet.  It was a great way for me to spend time with her, but I was far too young...Read More

In today’s increasingly competitive retail landscape, marketers are continually searching for the most effective way to attract and retain customers. But standing out and being noticed on the shelves, in the aisles and along e-pathways is...Read More

Customer data is the foundation upon which all of modern marketing should be built, and PossibleNOW’s technology solutions allows users to centralize the collection, management, and access of this data to drive customer loyalty objectives...Read More

In the Q3-Q4 2016 edition of the GRIT Report, we at GreenBook asked participants to rank various factors in importance when designing a study. Respondent Experience was at the absolute bottom of the list, which we found quite alarming...Read More