Introducing the Lenati Loyalty ROI SimulatorWhen making decisions around re-designing a loyalty program, Marketers always want to know the return on investment (ROI) of the new loyalty program. Predicting the ROI is extremely difficult, as each...Read More

Often, the most important quality a solutions provider can offer clients is flexibility. The ability of a loyalty technology to scale according to organizational size and challenges can be the single most significant factor in determining the...Read More

SessionM’s technology is dedicated to tailoring market campaigns based on behavioral triggers and expansive segmentation options. These triggers include preferred channel, location, membership status, and household income.   The...Read More

When it comes to building out and improving customer relationships, few companies are able to claim the same level of experience of east|west marketing group. Founded in 1983, e|wmg has spent more than 30 years working with client brands across...Read More

The age of the customer is forcing firms to reconsider what really fuels their business — their customers. Customers now are more mobile, consume more reviews, and buy more online than ever before. Companies must respond by becoming customer...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Like many industries, the consumer electronics market is fiercely competitive. A seemingly infinite array of devices including smartphones, digital cameras, televisions, DVDs, tablets, wearable fitness devices, and many more are constantly...Read More

The role that social media plays in the world has evolved dramatically over recent years. It’s no longer purely a consumer playground, and almost every business has some level of social media presence. However, the extent to which...Read More

Financing is a tool that can help drive incremental foot traffic and sales for retailers by 19% to 27%. It is also a tool that can be used to help drive customer satisfaction and loyalty with the brand. Promotional financing can help...Read More

Up until very recently, London Heathrow was the busiest international airport in the world. Owned and operated by Heathrow Airport Holdings, it covers an impressively expansive 12.14 square kilometers and manages over 74 million passengers...Read More