For a while, it seemed that social media was something some brands attempted to spark customer engagement and customer loyalty, while other brands observed from afar. Today, the use of social media as a customer engagement tool appears to be a...Read More

Innovation is one of those key buzzwords in loyalty marketing. And for Colgate-Palmolive, its innovations have led to marked improvements in customer engagement and customer loyalty.Colgate-Palmolive CEO Ian Cook talked about the brand’s...Read More

During the Jan. 29 American Airlines fiscal fourth quarter conference call, CEO Doug Parker was amazed at the strides the company has made in the past year from a customer engagement/customer loyalty perspective.For the fourth quarter, American...Read More

Visa CEO Charlie Scharf offered some interesting insights during his company’s Jan. 28 fiscal first-quarter conference call regarding the growth of ecommerce versus in-store sales. During the recent holiday season, customer engagement via...Read More

The Ascend Hotel Collection, part of Choice Hotels, continued its rapid growth in 2015. The hotels pride themselves on location-specific experiences, and build brand loyalty by staying true to the aesthetic and culture of the region.Ascend Hotel...Read More

The dollar amount for gift card sales rose 3% during the recent holiday season (from Thanksgiving through Christmas), according to Stored Value Solutions (SVS). Customer engagement via gift cards certainly showed solid growth.SVS reported that...Read More

It is impossible to be involved in the marketing or customer loyalty industry today and not be inundated with data. Data and analytics form the foundation for gathering and understanding the consumer insights that make customer experience...Read More

Mobile is such a massively popular buzzword right now in the loyalty marketing arena. And eBay hopes to enhance its mobile customer engagement.During Wednesday’s fiscal fourth quarter conference call, eBay CEO Devin N. Wenig talked about his...Read More

As Facebook approaches its 12th birthday next week, CEO Mark Zuckerberg talked about several factors for the company’s success during Wednesday’s fiscal fourth-quarter conference call, including the important role video plays in the...Read More

The need for a seamless customer experience continues to grow, and POS (point-of-sale) technologies are a major factor in crafting quick and easy customer interactions. Included in these technologies is MasterPass, a mobile wallet program from...Read More