Mobile customer engagement is such a hot topic these days for loyalty marketers everywhere. But, maybe the topic isn’t hot enough?
According to a new report from Accenture, marketers are failing to meet consumer demand for increased convenience while shopping with mobile devices.
Specifically, Accenture conducted two pieces of research: the Accenture Adaptive Retail report, which surveyed more than 10,000 consumers across 13 countries; and a separate benchmarking study that evaluated a global sample of 162 retailers in 10 countries....