Harley-Davidson is a legendary brand, and the brand loyalty it has inspired among generations of devoted advocates is equally legendary. But the brand is still not without its own customer engagement challenges. Just like so many other brands...Read More

Red Lion Hotels Corporation (RLHC) is aware of how customer loyalty has forever changed and the new forces behind its evolution. It recognizes that travel and hospitality loyalty programs are a key customer engagement strategy, but RLHC...Read More

Marketing used to be primarily focused on acquiring new customers or winning back lapsed customers and, in many respects, it still is. There is a growing focus, however, on retaining and rewarding the best customers first. In an age of...Read More

The promises of true omnichannel marketing have been an object of obsession for loyalty marketers. With all of the touchpoints between brands and an increasingly mobile-first customer, and the vast volumes of data that can be captured from...Read More

With headlines like ‘Hollywood has a huge Millennial problem’ and ‘Millennials are killing the movie business’ you’d be forgiven for picturing the entire generation as lightsabre-wielding, emo-dressed Kylo Rens coming...Read More

No brand is immune to the disruptive marketing and customer engagement forces that are altering the very fabric of the business landscape. Not only are consumer behaviors and attitudes quickly changing, but new generations of consumers are also...Read More

Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer relationship spectrum. The difference is rooted in the expectations set between brand and customer for the relationship. When a brand asks...Read More

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing...Read More

AARP is on a mission to strengthen communities and help aging people live better lives. As a nonprofit organization, AARP strives to improve the quality of life for those facing an array of issues related to healthcare, employment security...Read More

There is a tremendous amount of focus surrounding the importance of individualized customer engagement and incentivized personal experiences. When a brand can find the right intersection between these two trending ideas, they can begin building...Read More