New innovative technologies and modern digital platforms are constantly being championed in every corner of the marketing industry. In our hyper-connected culture, adopting this strategy usually makes sense. Digital innovation has changed...Read More

Though loyalty programs have been around for decades, loyalty is definitely worth a new, closer look. Below are six common CPG marketing challenges and a look at how loyalty can help: Build Brand Preference Without Discounting Economic ebbs...Read More

In this latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing challenges. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage ...Read More

Many brands consider outsourcing their loyalty program to a specialist with the required expertise and focus to make it a success. Core program components that can be outsourced include:Program designLoyalty programs may seem relatively easy to...Read More

Less than a decade ago, driverless cars were little more than a sci-fi pipe dream. As the work of automakers around the world continues, however, these automated driving machines are already beginning to hit the roads. Google’s automated...Read More

Loyalty360 prides itself on offering unique and exclusive brand content to its faithful and engaged audience. Here is another fascinating edition of brandbites, which features responses from brand executives regarding their most daunting...Read More

Sponsored by Virtual Incentives Throughout November and December 2015, we asked CMOs and top executives in marketing and operations. What are the challenges and opportunities to effectively leveraging internal and external communities in your...Read More

Big data has been discussed endlessly over the last decade, and not without reason. The digital universe is projected to multiply tenfold in less than ten years — from 4.4 zettabytes in 2013 to 44 zettabytes in 2020. And corporate...Read More

Is online the place to be during the busy holiday shopping season? For eBags.com, being an online destination has been a great vehicle for customer engagement and customer experience.Peter Cobb, Co-founder/EVP Marketing, eBags.com told Loyalty360...Read More

Have you ever wanted to know what are the challenges that are keeping brand executives up at night? Loyalty360 brings you exclusive research and insight from CEOs and CMOs at leading brands as they talk about the challenge of keeping up with new...Read More