Clay Walton-House, customer retention & loyalty practice leader, Lenati, said that 95 percent of his company’s clients don’t have customer engagement defined at a data level. During a session titled, “Stop Guessing...Read More

Consumers spend more and more of their lives in the digital sphere. Because of this, a deluge of online promotions, product reviews, banner ads, and varied advertising maneuvers is becoming so commonplace that most marketing efforts are rendered...Read More

The Internet of Things. Artificial intelligence. Virtual reality. These rising technologies will both create and be improved by customer data. So the identity infrastructure a marketer creates today must be able to support these technologies and...Read More

Be nimble. Make sure your marketing plans can adapt to change. Sound familiar? That’s the life we live as marketers in the era of digital transformation. Although we spend months in planning sessions to ensure i’s are dotted and t...Read More

eMarketer’s recent study suggests loyalty programs influence many customers as to where they decide to shop during the holidays. In fact, it states that over half of US internet users believe the presence or absence of loyalty programs will...Read More

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers.Marketers, it appears, are suffering from an identity crisis. And their...Read More

Sponsored by GenesysToday, it should be easier and faster than ever for a brand to engage in a two-way dialogue with customers and take action on the communication. Traditional feedback mechanisms - like survey, focus groups and call...Read More

2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A personalized customer experience has the power...Read More

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales. The only way to a better customer retention program is to create a robust loyalty...Read More

Imagine that you have access to the best seats available at any sporting event at a fraction of the cost. What if it became possible for you to sit courtside at the NBA Finals or behind home plate at the World Series? An experience that is...Read More