In mature markets most retailers and FMCG suppliers rely heavily on mass promotion to retain and increase market share – despite a broad agreement that more personalised communication is needed to increase relevance for the consumer. ...Read More

Building loyalty is paramount for brands looking to distinguish themselves and build a deeper relationship with their customer-base. Customers that feel like a particular brand understands them and their needs are more likely to not only go back...Read More

Live marketing is a strategy leveraged by marketers to provide customers with a unique one-to-one experience throughout their customer journey based on digital interactions. Marketers talk a lot about real time marketing but live marketing goes...Read More

Retail consumers always seem to be short on time, but long on options. Instead of being tied to one local retailer, they have the whole e-commerce world at their fingertips. According to Forrester Research, Inc., 65 percent of consumers tell us...Read More

Consumers spent $3.45 billion on Cyber Monday well surpassing forecasts and hitting a new all-time record. It’s a strong indication that retail will be in full force this year. How can you take advantage? As retailers continue to work to...Read More

The rise of digital and cloud technologies has evolved how businesses and consumers interact. It has forced organizations to find new and innovative ways to provide consistent customer experiences across global markets, while providing consumers...Read More

Clay Walton-House, customer retention & loyalty practice leader, Lenati, said that 95 percent of his company’s clients don’t have customer engagement defined at a data level. During a session titled, “Stop Guessing...Read More

Consumers spend more and more of their lives in the digital sphere. Because of this, a deluge of online promotions, product reviews, banner ads, and varied advertising maneuvers is becoming so commonplace that most marketing efforts are rendered...Read More

The Internet of Things. Artificial intelligence. Virtual reality. These rising technologies will both create and be improved by customer data. So the identity infrastructure a marketer creates today must be able to support these technologies and...Read More

Be nimble. Make sure your marketing plans can adapt to change. Sound familiar? That’s the life we live as marketers in the era of digital transformation. Although we spend months in planning sessions to ensure i’s are dotted and t...Read More