This simple strategy is the gas to almost any fire—simply put, nobody gets it right the first time, so you have to do your best, test what works (and what doesn’t), and try again. But when the method used to test and iterate your UX...Read More

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing...Read More

Earlier this month, InMoment released our 2017 CX Trends Report. The objective of this annual exercise is to examine various areas of customer experience (CX) from both consumer and brand perspectives to determine where these groups are...Read More

“Don’t take it personal” is a common retort when an interpersonal interaction goes wrong (usually after having offended someone).  Or, at the very least, the communication was not interpreted as you intended.As a result, you...Read More

What is video content marketing and why has it become such a prominent part of any digital marketer's toolbox? How can you utilize this technology to market your brand and to increase your sales figures? Social media has become one of the...Read More

Anyone in marketing knows how tough it is to get noticed. Competition is fierce. The consumer is saturated with products, brands, and businesses that take up media space and the “attention share” of millions of customers every day...Read More

We are surrounded by constant and increasing rates of change.   In making purchase decisions, today’s customer has access to an amazing trove of data that makes her smarter and more nimble. Meanwhile, technology is eliminating barriers...Read More

It’s no secret getting to know your customers is essential for marketing success and data is a key element to achieving this. Marketers have long leveraged data to gain insight into the behavior of their customers and send promotional offers...Read More

There are several truths of customer loyalty that continue to prove out, though many businesses have been slow to adapt to their reality.First, and this is no surprise to anyone, loyal customers reward vendors with greater wallet share, revenue...Read More

The role of Chief Customer Officer or Chief Experience Officer is still relatively new, and enterprise businesses are struggling to understand the role itself, and the roadmap to success.According to the Chief Customer Officer Council, only...Read More