Loyalty 360 provides even more benefit and insight to its members through market driven research. We believe that “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive...Read More

Customer Engagement. It’s a phrase echoed by brands in their quest to attract and retain customers. Yet, in talking with marketers across myriad industries, we realized that it’s a concept that is often very misunderstood.We’ve...Read More

One of the most valuable assets companies have is the data they collect on their customers. However, many companies struggle not only to collect the data but also use it to enhance customer relationships and life time value.In this white paper by...Read More

Times have and continue to change for B2B marketers. Now, more than ever, drawing upon behavioral and statistical insight to deliver marketing value to the C-Suite of B2B organizations is a strategic business imperative. From multi-channel...Read More

STAMFORD, Conn., May 21 —Affinion Group, Inc. (“Affinion” or the “Company”), a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers of...Read More

Applebee’s Offers Half-Price Appetizers to Late Night CrowdApplebee’s recently launched half-priced late-night appetizers to compete with late-night deliveries and appeal to Millennials and a younger audience. The offer is only...Read More

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to...Read More

Some prognosticators say loyalty is dead with younger generations, but the data tells a different story. Results from a recent eMarketer survey demonstrate the opposite with millennials (and higher earners) as the most likely to belong...Read More

Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamification marketing can make a...Read More

In today’s data-driven landscape, companies increasingly recognize the importance of customer data to drive personalized experiences and build lasting relationships. One emerging strategy gaining traction is the collection of zero-party data...Read More