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From Clicks to Connections: Building Lifelong Brand Advocates with Gen Z

  • January 30 2025
  • Resource: Industry-Contributed Research

Executive summary Marketers need to reevaluate their Gen Z strategies to create memorable brand experiences that convert one-time consumers into lifelong advocates. Key takeawaysComplex motivations: Gen Z's post-pandemic behavior is...Read More

Loyalty360 Featured Technology & Services | FIS

  • January 09 2025
  • Resource: Featured Technology

Supplier Type: Customer Loyalty Technology with Supporting ServicesTarget industries: Banking/Finance, Retail, eCommerce, Convenience Store/Grocery, FuelFIS (Fidelity National Information Services) is a technology and services provider for...Read More

Loyalty360 Featured Technology and Services | Ansira

  • December 20 2024
  • Resource: Featured Technology

Supplier Type: Customer Loyalty Strategy and Design, Creative Services and Strategy, Data and Analytics Insights Ansira is a marketing platform and solutions partner for brands that operate in distributed ecosystems. Founded in 1919 as NSI...Read More

How AI is Rewriting the Customer Loyalty Rulebook in Financial Services

  • November 22 2024
  • Resource: Industry-Contributed Research

While the game-changing potential of AI to transform the customer experience and strengthen customer loyalty is widely recognized across the business world, practical applicability and specific use cases remain underdeveloped and underused...Read More

Loyalty360 Featured Technology & Services | Epsilon

  • November 21 2024
  • Resource: Featured Technology

Supplier Type: Customer Loyalty Platform, Customer Engagement and Experience Platform, Customer Loyalty Strategy and DesignTarget industries: Retail, Restaurant/QSR, Travel/Hospitality, Banking/Finance Epsilon is a global marketing technology...Read More

Global Credit Card Rewards Programs: How Consumer Preferences Change by Region

  • November 14 2024
  • Resource: Industry-Contributed Research

Although loyalty programs have long been effective tools for driving consumer engagement and spend, launching them across diverse global markets presents unique challenges. Cultural norms, financial customs, spending behaviors, and preferences can...Read More

Loyalty Strategies for 2025

  • November 14 2024
  • Resource: Industry-Contributed Research

With customer expectations increasingly centered on personalized and engaging rewards, 79% of businesses are planning to revamp their loyalty programs soon. Our report highlights the top loyalty trends shaping 2025 - enabling you to move beyond...Read More

Loyalty360 Featured Technology and Services | Kobie

  • November 06 2024
  • Resource: Featured Technology

Supplier Type: Customer Loyalty Platform, Customer Engagement and Experience Platform, Customer Loyalty Strategy and Design With more than 30 years of industry experience, Kobie’s mission is to grow enterprise value through loyalty. They...Read More

Email Marketing Playbook: Best Practices for Creating and Implementing Successful Email Campaigns

  • October 31 2024
  • Resource: Industry-Contributed Research

Your go-to guide to creating and implementing successful email campaigns Despite the rise of new digital channels, email remains the powerhouse of marketing with an impressive $36 return for every $1 spent. But are you maximizing its potential...Read More

Loyalty360 Featured Technology & Services | Switchfly

  • October 24 2024
  • Resource: Featured Technology

Company Type: Complementary Loyalty Technology with Supporting Services   Core Offering(s): Loyalty Program Travel Rewards, Employee Engagement and Recognition   Target Industries: B2B, Finance/Banking, Travel and Hospitality...Read More

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