As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more...Read More

Businesses lose millions on generic promotion strategies. But with the right personalization software behind you, incentives become meaningful for your customers, and profitable for your business. With so many loyalty program and promotion...Read More

While artificial intelligence is an incredible technological advancement that has the potential to revolutionize every aspect of our lives, practical marketing applications can be just as transformative. AI-powered tools like Salesforce Marketing...Read More

Discover how aligning your brand with consumer beliefs can drive loyalty and revenueIn today's fast-paced market, consumers crave authentic connections with brands that share their values. Phaedon’s proprietary Participation Report...Read More

Company Type: Complementary Customer Loyalty Technology with Supporting ServicesCore Offering(s):  Loyalty Program Enrollment with Customer Engagement Management and Campaign ManagementTarget industries: Restaurants/QSR, C-Store/Grocery, and...Read More

The 2024 Consumer Insights Report for Digital Commerce provides a wealth of information that eCommerce marketers can leverage to enhance their marketing campaigns. As the digital landscape evolves rapidly, staying attuned to consumer preferences...Read More

Company Type: Loyalty Technology with Supporting ServicesCore Offering(s): Loyalty Management Platform, Customer Experience/Engagement PlatformTarget Industries: Retail, Banking, Insurance, Healthcare, Public Services, Travel/Hospitality...Read More

Founded in 1966, Mastercard has been a globally recognized name in the payments and banking industry for decades. Traditionally focused on payment and transaction processing, Mastercard’s Services were developed to meet growing demand for...Read More

Embrace the new era of Identity Resolution   Marketers have anticipated the demise of third-party cookies for years and looked for alternative solutions. And while Google had decided not to deprecate the third-party cookie, but to put the...Read More