Tailoring rewards, recognition, and incentives to better match the career stage of your employees. There’s a lot of buzz these days about the changing nature of the workplace. HR professionals talk about special considerations required...Read More

We’ve just wrapped up the Mechanics of Predicting Customer Churn series—if you haven’t checked that out, I’d highly suggest you read through it. But even after we create models to predict customer churn and coordinate...Read More

While customer loyalty has become a major strategy for consumer retention, it can also play a central part of brand growth. Utilizing strategies that reward customers for loyalty actions such as referral marketing and user...Read More

In part two of our social mission series, you’ll learn how to select a social mission that’s right for you, and how to properly promote it to your community. We also cover a type of business structure that may interest you as you...Read More

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it.For Amazon...Read More

Acquiring a New Member Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are growing. That’s the usual perception and the...Read More

Craft beer sales are booming.Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S. beer sales, which totaled $111.4 billion in 2017...Read More

In last year’s Executive Perspectives Report called Listening to Your Customers, we reported on the responses CMOs, marketing, and operations executives gave to the following question: “What are the biggest benefits you receive and...Read More

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding...Read More

Half of consumers are deterred from joining loyalty programs, according to a newly released study from Kobie Marketing. When asked what barriers prevent them from joining a program, 26 percent of consumers reported that brands ask for too...Read More