PetSmart Unites Pet Parents with Lasting Value There has been an enormous shift in the humanization of pets as their place in a household has evolved from simply being a pet to becoming a member of the family. PetSmart, the world’s largest...Read More

In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits.  Today, let's explore the use cases for monetizing data in the Utility space....Read More

The loyalty landscape is changing.The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect real-time engagement – in the moment, when...Read More

Driving customer loyalty in all its forms and facets is one of the preeminent marketing strategies that brands currently seek to harness. Even though it is finally being recognized as a powerful marketing tool, customer loyalty still presents a...Read More

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  Creating customer loyalty and engagement may be the best marketing strategy that brands can currently employ. Despite this, customer...Read More

Employee retention says a lot about your business. After all, if you know how to keep your best employees happy, you’re probably good at meeting your customers’ needs too.Happy people do better work. Plus, the cost of replacing a...Read More

To compete in today’s marketing-saturated world, your loyalty program needs to stand out. A cookie-cutter approach won’t move the needle with today’s selective consumers. Rather, your program needs to be differentiated and speak...Read More

The other day I found myself in the slightly annoying position of being unable to procrastinate any further. I had to – finally – admit defeat and just well get on with a domestic DIY project that I’d been in varying stages of...Read More

Some marketers are buying into a pervasive — and incorrect — belief that loyalty marketing is not as effective as it once was.However, cultivating customer loyalty is actually more important than ever. Competition within all consumer...Read More

Facing massive technological complexity and limited viable solutions, many businesses are forced to make a choice between form and function in their digital presence.A recent Frost & Sullivan global study of senior executives found...Read More