Not long ago my colleague, Wendy Culpepper, and I shared a presentation at Kobie’s Annual OnPoint Conference where our focus was on retaining customer loyalty in the age of disruption. We addressed some of the most visible disruptors –...Read More

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged...Read More

Top ways your brand can capitalize on the opportunity beyond mobile paymentsA significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with applications like Apple Pay and Google Pay providing...Read More

Kobie’s Emotional Loyalty Scoring tool helps brands create an appealing program value proposition for members, optimize program benefits and make campaigns relevant and effective. Tactics such as lower price and discount promotions can buy...Read More

Loyalty used to be easy.   Your CEO would decide one day that improving customer retention was suddenly a priority.  Your CMO would respond, “I agree. What we need is a loyalty program.” Your CFO would say, “If we do...Read More

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess. All forms of marketing are...Read More

In business we are always looking for the next best thing. I’m sure every marketer can relate. But to truly discover and unfold the next best thing, we need to focus on the customer, their wants, needs and emotions. For marketers, the next...Read More

Consumer privacy and security are becoming increasingly serious issues when it comes to loyalty rewards programs. More customers are worried that loyalty cards could compromise their cyber security by opening them up to identity theft or a data...Read More

Many brands insist on sticking to the same paths to build customer loyalty, regardless of efficacy. They’re sending weekly email deals, offering loyalty and rewards cards and providing coupons. Now, with the continued proliferation of...Read More

With summer coming to an end, marketers should reflect on their successes of the season and identify areas of opportunity to plan ahead for the upcoming holiday season and beyond. The National Retail Federation forecasts that retail sales will...Read More