Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and...Read More

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to become an industry leader. I’m also...Read More

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.”  It’s a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and...Read More

Beyond selling products or services, having your business get behind a social mission can garner customer loyalty and nourish your community and the lives of you and your staff.   A business owner/manager has a lot going on, whether they...Read More

Today’s definition of what most companies want in a data scientist seems to be something akin to a superhero. Companies are looking for a regular Mister Fantastic (the Marvel Comics’ superhero who was “one of the...Read More

You’re researching and planning your next family vacation to Disney World in Orlando, FL.  A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently...Read More

It’s harder than ever to keep members engaged with loyalty programs. According to our new Hawk Incentives research, respondents belong to an average of 6.2 programs, but consider themselves active members of only 3.9 programs.1 Here are some...Read More

Information is key, especially in business. Without appropriate knowledge, marketing teams would have difficulties to address the actual needs and requirements of any given target group. This is especially true nowadays, when clients&rsquo...Read More

Reward points. Everyone has them these days. But, are you receiving the rewards that are meaningful to you?Loyalty by Travel and Transport is changing the way clients feel about rewards. Rewards are no longer only about simplicity and ease of...Read More

It’s strange how the world is abuzz with ecommerce, yet it only represented 13% of retail sales in 2017 in the United States (Internet Retailer). This shows there is still demand for physical presence in the retail space – shown...Read More